Apple slashes HomePod production after underwhelming sales

Apple had to reduce its orders for HomePod after the smart speaker had a disappointing two months of sales, according to the media Bloomberg.

The HomePod was a late arrival to the smart speaker market, already dominated by the devices Amazon Echo and Google Home.

While previous orders were strong, Apple has had to reduce its sales projections and cut orders with Inventec, the Taiwan-based HomePod maker.

Retailers' inventories have shown a "stacking" of the device, with some stores selling less than ten units a day.

Small snack market

High numbers of pre-orders lead analysts to suggest that the HomePod sell well, but the delayed release of February meant that Apple lost in Christmas sales.

On top of that, there is the premium price tag and the inability to get away from the Apple ecosystem, both potential factors in slower sales.

Despite the low sales, Apple is unlikely to stop manufacturing the HomePod completely, as it is a massive part of the company's premium equipment range, which will include new sets of AirPods ] programmed for 2018 and 2019 plus a pair of high-end headphones over the ear.

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