A look at the Android Market (aka Google Play) on its 10th Anniversary

Google Play has generated more than twice the downloads of the iOS App Store, reaching 70 percent of the worldwide downloads in 2017, according to a new report by App Annie, published along with the tenth anniversary of the Android Market, now called Google Play. The report also examined the state of the Google Play market and the habits of Android users.

He found that, despite the large share of downloads, Google Play only accounted for 34 percent of consumer spending on apps worldwide, compared to 66 percent of apps. the iOS app store in 2017, a figure that has remained relatively constant for years.

Those numbers are consistent with the narrative that has been told about the two application markets for some time, as well. That is, Google has a large number of downloads, thanks to the wide distribution of its devices, including its reach in emerging markets, thanks to low-cost smartphones. But Apple's ecosystem is the one that makes the most money with applications.

The Annie application also found that the APAC region (Asia-Pacific) accounts for more than half of consumer spending on Google Play. Japan was the largest market of all time on this front, topping the charts with $ 25.1 billion spent on applications and on application purchases. The US followed him UU ($ 19.3 billion) and South Korea ($ 11.2 billion).

The firm attributed some of Google Play's successes in Japan to operator billing. This has allowed consumer spending to also increase in markets such as South Korea, Taiwan, Thailand and Singapore, he said.

How do consumers spend their money? Games, of course.

The report found that games accounted for 41 percent of downloads, but 88 percent of expenses.

Outside of the games, in-app subscriptions have contributed to the revenue growth. [19659002] Applications that are not games reached $ 2.7 billion in consumer spending last year, with 4 of the top 5 applications offering a subscription model. The application number 1, LINE, was the exception. It was followed by the subscription applications Tinder, Pandora, Netflix and HBO NOW.

In addition, App Annie examined the usage patterns of Android users and discovered that they tend to have many applications installed. In several markets, including EE. UU And Japan, Android users had more than 60 applications installed on their phones and used more than 30 applications per month.

Australia, USA UU And South Korea led the way here, with phone users with 100 or more applications.

The report also analyzed the most popular games and applications of all time, both for downloads and for consumer spending. There were not many surprises in these lists, with applications such as those created by Facebook that dominate the main applications by the download list, and subscription services dominate the main applications by expense.

The Annie app also pointed out that Google Play has seen the launch of almost 10 million applications since its launch in 2008. Not all are still, of course, according to today's count, there is little more of 2.8 million live apps on Google Play.

The full report is available here.

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