Facebook is adding a layer of appointments to its main mobile application, CEO Mark Zuckerberg announced today during the presentation of the company's F8 developer conference in San Jose, California. The features are very slow for the 14-year social network, which has allowed users to transmit if they are single or in a relationship since it was launched in February 2004.
The move will likely transform Facebook, with its more than 2.2 billion monthly active users, in a major competitor of Match Group, which owns and operates the Tinder mobile dating application and the popular dating platform OkCupid.
"This is going to be to build real long-term relationships, not just for connections," Zuckerberg joked on stage. He added that he will be inside the main Facebook application, but it will be completely optional and will only be accepted. "We have designed this with privacy and security in mind from the beginning, your friends will not see your profile, and will only suggest it to people who are not your friends."
The Match Group shares plummeted almost 10 percent as soon as the news was announced.