In its eagerness to make a profit, Snapchat's parent company, Snap Inc., is looking for more ways to generate revenue and prevent users from ditching on other platforms. But Snapchat users may have to endure more ads in the process, and soon those ads will be the ones that can not be ignored.
Snapchat will start testing a six-second ad called "Commercials," Digiday reported Wednesday. The test, scheduled to begin in the middle of next month and which the company confirmed, will appear in some programs, but not in personal stories or in the Discover news section. People familiar with the test told the publication that the measure is an attempt to see how many ads users will tolerate. Commercials are expected to consist of high quality notices from leading companies, presumably with a strong price tag attached.
But it has been a difficult year for Snap, as he endured a severe reaction against his recent Snapchat redesign, the well-known influential celebrity disagreements and multiple rounds of layoffs. The company will soon have to add a general dislike for the mandatory ads to that list, depending on how it designs and displays its ad platform.