Vodafone finishes bottom of customer satisfaction rankings again

Vodafone has been declared the worst mobile operator by customer satisfaction for the seventh consecutive year.

The network achieved a satisfaction rate of only 49%, and 16% said they would not recommend Vodafone to a friend. or a member of the family The biggest complaints were incorrect billing and poor customer service.

Vodafone said that improving customer service is a priority and that he was working hard to get results.


"These published findings do not really match what our clients tell us, with our own independently verified customer satisfaction scores, jumping 13 points from last year to their best level", said a spokesperson TechRadar Pro . [19659002] EE finished in second place, an improvement given that he finished the last year with Vodafone, with a satisfaction rating of 56 percent. The biggest problem here seems to be the cost, since 17 percent said they consider EE to be too expensive, with one in seven paying £ 50 or more per month.

O2 did it 61 percent, while Three was the best of the big operators with 64 percent. The biggest problem for Three is network coverage, with 30 percent complaining of a bad signal and a third of all customers who defected to another operation citing this as a factor. However, 71% believe that Three has a good value for money and 86% would recommend it to friends and family.

Mobile Virtual Network Operators (MVNO) tended to outperform their larger rivals with Utility Warehouse by achieving an 84% rating. exceeding Giffgaff's 81 percent score. Sky reached 79 percent, Asda Mobile 77 percent and Tesco Mobile, the largest MVNO in the United Kingdom, with 75 percent.

"The biggest suppliers are lagging behind smaller rivals who are doing a better job giving customers what they want service terms and value for money," said Alex Neill, which one? General Director of products and services for the home. "Customers who are fed up should change providers as soon as possible."

"The new reforms will soon mean that mobile customers will be able to change providers by text message, which we hope will make it faster and easier for customers to find a better deal."

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